Quick Thinking was engaged by the Ministryof Economic Development of Curacao to develop a communication strategy thatwould attract investors to the island of Curaçao and keep them informed ofinvestment opportunities. Quick Thinking developed a strategy that included thecreation of the brand "What's cooking in Curaçao," which was launchedin 2019. This brand, along with an E-Book developed by Quick Thinking, helpedseveral groups interested in investing in Curaçao find their way to the rightinformation and entities.
The Ministry of Economic Development ofCuracao had identified a need to attract more investors to the island ofCuraçao. However, they were struggling to find an effective way to communicatewith potential investors and keep them informed of investment opportunities.The ministry recognized the need for a new communication strategy that wouldimprove engagement with potential investors.
Quick Thinking was engaged to help theMinistry of Economic Development of Curacao develop a new communicationstrategy. Quick Thinking developed a strategy that included the creation of thebrand "What's cooking in Curaçao," which was launched in 2019. Thebrand was designed to be catchy and memorable, capturing the attention ofpotential investors.
The strategy also included a comprehensive digital campaign thatleveraged social media, email marketing, and targeted advertising to reachpotential investors. The campaign was designed to be informative and engaging,providing potential investors with the right information and directing them tothe right entities. In addition to the digital campaign, Quick Thinking alsodeveloped an E-Book as a useful guide for anyone looking to invest in Curaçao.
The new communication strategy developed by Quick Thinking wassuccessful in attracting and informing investors of investment opportunities inCuraçao. The "What's cooking in Curaçao" brand was well-received,capturing the attention of potential investors and providing them with theinformation they needed. The digital campaign was also successful, reaching awide audience and directing potential investors to the right entities.
The E-Book developed by Quick Thinking was an added value to thecommunication strategy, serving as a useful guide for anyone looking to investin Curaçao. The E-Book provided potential investors with comprehensiveinformation about the investment opportunities available in the country, makingit easier for them to make informed investment decisions.
The strategy resulted in several groups interested in investing inCuraçao finding their way to the right information and entities.
Quick Thinking's strategy for the Ministry of Economic Developmentof Curacao was successful in attracting investors to the island of Curaçao. The"What's cooking in Curaçao" brand and digital campaign, along withthe E-Book, were effective in capturing the attention of potential investorsand providing them with the information they needed. Quick Thinking's approachdemonstrates the value of effective communication in achieving governmentobjectives and attracting investment to a country.