Quick Thinking was engaged by the office ofthe Prime Minister of Curacao to help with outreach efforts. The challenge wasto communicate complex information to the public in a way that was easilyunderstood. Quick Thinking developed a strategy that resulted in the creationof a television program in podcast style where the Prime Minister couldcommunicate in a simple way. Pauline Koeiers, CEO of Quick Thinking, acted as amoderator to break down complex info in a way that was more digestible. Theresult was a successful communication strategy that improved publicunderstanding of government initiatives.
The office of the Prime Minister of Curacaohad been struggling to communicate complex information to the public. Thegovernment's initiatives were often misunderstood, resulting in a lack ofsupport and engagement from the public. The office of the Prime Ministerrecognized the need for a new communication strategy that would improve publicunderstanding and support.
Quick Thinking was engaged to help theoffice of the Prime Minister develop a new communication strategy. QuickThinking developed a strategy that involved creating a television program inpodcast style where the Prime Minister could communicate in a simple way. Theprogram was designed to be accessible and easy to understand, even for thosewith little knowledge of government initiatives.
Pauline Koeiers, CEO of Quick Thinking,acted as a moderator to break down complex information in a way that was moredigestible. She co-produced and interviewed the Prime Minister, helping tosimplify the information and make it more accessible to the public. The programwas broadcast on television and made available via social media, reaching awide audience.
The new communication strategy developed byQuick Thinking was successful in improving public understanding of governmentinitiatives. The television program/podcast was well-received, with high levelsof engagement from the public. The program helped to build trust and supportfor the office of the Prime Minister, leading to increased public engagementwith government initiatives.
Quick Thinking's strategy for the office ofthe Prime Minister of Curacao was successful in improving public understandingof government initiatives. The television program/podcast created by QuickThinking was well-received by the public, leading to increased trust andsupport for the government. Quick Thinking's approach demonstrates the value ofeffective communication in achieving government objectives.